Meet nicole santos
intuitive strategist, fascinated by the brain & human behavior, endlessly curious, & business coach
Nicole Santos is a Business Authenticity Coach for BI&WOC coaches, healers, and service providers ready to lead with purpose, depth, and courage. She guides visionary women into radical self-trust through sacred rebellion and embodiment, helping them embody leadership that sets the tone in their communities.
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A Bay Area native and First-Gen Filipina, Nicole left her tech career to create spaces where women no longer have to code-switch or shrink to succeed. Her approach blends mindset rewiring, energy work, and intuitive business strategy, helping clients feel fully seen, safe, and audacious.
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She helps women build businesses that reflect who they truly are, not just what they do—unlearning perfectionism, releasing performance-based success, and overcoming wounded productivity. Through their work together, women lead movements that heal their lineage, expand impact, and create legacies only their ancestors dreamed of.
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Your community doesn’t need you to be perfect, they just need you to be more of you.
As a WOC coach/healer/service provider, your biggest assets are your unique characteristics, culture, ancestry, and the way your brain works. In a society that thrives off capitalism and the patriarchy, you’re not here to perpetuate the cycle that has kept your true magic and essence silent. You’re here to shake sh*t up, hold a mirror to people’s shadows, and guide with true leadership, compassion, and inspiration.
Your community deserves a visionary who is in her fullest expression and expansion. They deserve you at your rawest form so you can lead movements and legacies that will continue way beyond your time. You don’t have time to try and guess how you can gain more visibility or how to connect/position yourself in front of aligned clients. Your people are deeply in need of your work right
the f*ck NOW!
spirit | business | data | intuition | mentorship | purpose | spirit | business | data | intuition | mentorship | purpose | spirit | business | data | intuition
FROM WOC PURPOSE-LED ENTREPRENEURS
“Because of THE inner work i did with nicole, I quit my job, made $11.4K in my first two weeks FULL-TIME, and I now have coaching programs that include international retreats.”
WENDY G
FOUNDER OF STRONHER
“with nicole I was able to confidently raise my prices, learn more about launching in an exciting way, and build a signature offer. Nicole helped me intertwine who I am with strategy.”
HAZEL S
FOUNDER OF GOLDEN AZUL CREATIVE AGENCY
"I went 6 years without any form of guidance but when I invested with Nicole, I got that back and more. sHE HELPED ME redirect my energy towards things that actually feed me.”
LIZA B
SOUL-PURPOSE MENTOR
& FOUNDER OF
OG.ORIGINALGODDESS
WAYS TO WORK WITH ME
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Workshops & Retreats
You’re serious about immediate and sustainable growth and impact. We’ll work closely together on filling the gaps to create more results through intuitive strategies, data and creative leadership.
You want long-term mentorship, support and accountability while doing it with other spirit-led homegirls by your side. You thrive off and value being in a community as you take your business to its next level.
Consistent long-term partnership is great and yet you still crave in person connection. Come through to any of my upcoming events, workshops, day retreats, or speaking engagements.
Transformations aren’t just about making more money or quitting your job (though my clients do that too) — they’re about healing old wounds and creating the space to show up fully, in life and in business.​
results speak for themselves
This past year, my clients have:
Doubled their prices ​
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Left jobs to go all in on business
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Launched new offers while still prioritizing
family time
Went from no business to hosting 6+ in
person events
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Launched (international) retreats
Launched virtual memberships
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Hit $10k+ revenue months
Launched new businesses despite navigating imposter syndrome
